Summary

As Country Manager, you will serve as Coins EU’s senior-most leader in the region. You will oversee local strategy, operations, user acquisition, and market expansion initiatives. This is a high-impact leadership role ideal for someone who thrives in fast-paced, highly regulated digital finance environments.

Key Responsibilities

1. Market Strategy & Expansion
2. Define and execute Coins EU’s go-to-market strategy for key EU countries
3. Identify and prioritize market opportunities across user segments (retail, OTC, merchant)
4. Support expansion into new jurisdictions in alignment with product and compliance readiness
5.  Business Growth & Partnerships
6. Drive user acquisition and retention through localized campaigns and partnerships
7. Build and manage relationships with key ecosystem partners: payment providers, banks, fintech platforms, and associations
8. Collaborate with marketing, product, and business teams to localize and optimize product offerings for EU users
9.  Operational Execution
10. Oversee daily operations in the region, ensuring high service quality and efficiency
11. Coordinate with customer support, fraud/risk, and engineering teams to resolve local issues and improve user experience
12. Track and report on KPIs, market performance, and operational bottlenecks
13.  Leadership & Representation
14. Represent Coins EU to regulators, business partners, and public stakeholders (excluding regulatory filings)
15. Act as a cultural and strategic bridge between EU operations and global HQ
16. Lead, mentor, and grow a local cross-functional team as needed

Requirements

1. Based in the EU with authorization to work in the region
2. 5+ years of leadership experience in fintech, digital assets, financial services, or tech
3. Proven track record in launching or scaling products across EU markets
4. Familiarity with European financial services regulation and competitive landscape
5. Excellent interpersonal and stakeholder management skills
6. Fluent in English; additional EU languages are a strong plus

Preferred Qualifications

1. Background in commercial operations, business development, or general management
2. Experience in crypto exchanges, digital wallets, neobanks, or payment systems
3. Familiarity with SEPA payments, fiat on/off ramps, and EU banking infrastructure
4. Experience building and leading distributed teams

Skills

• Business Development
• Communications Skills
• Growth Strategy
• Leadership
• Marketing
• Team Collaboration