Summary

As the Chief Marketing Officer (CMO) at 3Commas.io, you will spearhead our global marketing initiatives, aiming to enhance brand recognition, drive user acquisition, and foster community engagement within the cryptocurrency trading ecosystem. Collaborating closely with our executive team, product developers, and data analysts, you will craft and implement strategies that solidify 3Commas.io's position as the leading platform for crypto trading automation.

Key Responsibilities

🚀 Strategic Marketing & Growth

1. Develop Comprehensive Marketing Strategy: Formulate and execute marketing plans that align with 3Commas.io's business objectives, targeting both retail and institutional clients.
2. User Acquisition & Retention: Design and implement campaigns to attract new users while retaining and engaging existing ones, leveraging data-driven insights to optimize performance.
3. Performance Marketing: Oversee paid advertising efforts across platforms such as Google Ads, social media, and crypto-specific channels to maximize ROI.

📢 Brand Positioning & Community Engagement

1. Brand Development: Enhance 3Commas.io's brand identity, ensuring consistent messaging across all channels to establish trust and authority in the crypto trading space.
2. Community Building: Foster vibrant communities on platforms like Twitter, Telegram, Discord, and Reddit, encouraging user-generated content and facilitating discussions.
3. Influencer Partnerships: Collaborate with key opinion leaders and influencers in the cryptocurrency industry to amplify our reach and credibility.

📈 Content & Educational Initiatives

1. Content Strategy: Lead the creation of educational materials, including blogs, webinars, tutorials, and newsletters, to inform users about trading strategies and platform features.
2. SEO & Organic Growth: Implement SEO best practices to improve organic search rankings and drive traffic to our website and blog.

🤝 Partnerships & Public Relations

1. Strategic Alliances: Identify and establish partnerships with exchanges, fintech companies, and other relevant organizations to expand our ecosystem.
2. Public Relations: Manage media relations to secure coverage in top-tier crypto and mainstream media outlets, enhancing our public profile.

Requirements

1. Experience: A minimum of 7 years in marketing leadership roles, preferably within the cryptocurrency, fintech, or financial services sectors.
2. Industry Knowledge: Deep understanding of cryptocurrency trading, blockchain technology, and the broader digital asset landscape.
3. Leadership Skills: Proven ability to lead and inspire marketing teams, fostering a culture of innovation and excellence.
4. Analytical Acumen: Strong analytical skills with a data-driven approach to decision-making and campaign optimization.
5. Communication: Exceptional verbal and written communication skills, capable of articulating complex concepts to diverse audiences.

Preferred Qualifications

1. Global Perspective: Experience in managing marketing campaigns across multiple regions and understanding of global market dynamics.
2. Network: Established relationships with influencers, media outlets, and industry partners within the crypto space.
3. Adaptability: Ability to thrive in a fast-paced, rapidly evolving industry, staying abreast of the latest trends and regulatory developments.

Skills

• Business Relation
• Communications Skills
• Content Strategy
• Leadership
• Marketing
• Team Collaboration