Job Description
Summary
A B2B Marketing Specialist having 1 to 3 years of prior work experience, who can join us and help us out with the development and management of B2B marketing programs, strategies, execution, and results
Experience: 6 Months - 1 Year
- Strong communication skills and ability to build relationships.
- B2B Marketing
- Marketing Campaigns
- Market Research
- Knowledge of Salesforce (or any other Saas-based company) can be a plus.
- Demand Generation and Lead Conversation
- PPC and Paid Campaigns
- Content Creation
- Self-starting and competent to work without continual supervision.
- Passionate about building connections and networking.
- A curious learner with a growth mindset.
- Organizational and time-management skills
- An enthusiastic problem solver
- Oversee marketing lead generation.
- Build strategies for targeting specific markets and consumer demographics.
- Contribute towards the development of a sustainable lead generation system
- Identify and target relevant businesses in order to drive B2B sales and partnerships.
- Build an extended team and implement an account plan to deliver maximum revenue potential.
- Perform industry and competitive analysis to inform the sales process and help in positioning and creating messages consistent with the goals of the Growth and Strategy department.
- Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creativity, sales, and the broader organization
- Develop and execute B2B marketing plans for international (targetted) markets that may include PPC, email campaigns, webinars, and website updates
- Evaluate market research outcomes for improved advertising strategy.
- Perform ongoing tracking and reporting on B2B marketing initiatives, and work on Cyntexa’s listing on various Business listings portals
- Create and manage Google Adwords, LinkedIn, Twitter, Facebook, Instagram, and Paid Campaigns in order to drive growth and generate more qualified leads
- Helping to drive leads and online traffic with web-based activities and programs.
- Create and publish content as part of a bigger digital marketing strategy, hence organizing different market campaigns to attract the target audience.
- Assessing the results of marketing campaigns on a regular basis.
- Engage in open and collaborative communication with our Sales and specialist teams
- Have a thorough understanding of a company’s services and products and how they can solve the unique problems of each lead.
Skills
- Marketing