Summary

An adaptable and resilient individual; with an enthusiastic approach to change and a growth mindset.I have over a decade (13 years) of professional experience spanning three core verticals, ie. Finance, Operations, and Marketing. My journey has afforded me the privilege of exposure to diverse industries worldwide (The US, EMEA and APAC), enabling the cultivation of a broad network of relationships over the years. I was captivated by the Marketing profession in 2014, which then prompted me to leave a career in traditional finance. Ive since worked with a multitude of global brands, (predominantly within the FMCG [Unilever], Education, and United States Political Sector). I have gained extensive behavioural marketing experience since.Since 2020, I've re-immersed myself in the Finance sector; developing business strategies, and driving growth for global FinTech start-ups, predominantly within the crypto space (DeFi).In terms of Performance Marketing, I am highly proficient, with supporting technical credentials in Google Ads, and Analytics (GA4), Google Marketing Platforms (DV360, SM360, CM360), Apple Search Ads (ASA), Unity Gaming Ads, and Social Media Advertising.Essentially, I hope to use my innovative, strategic, and critical thinking to provide purposeful and impactful work, globally.