Summary

About Linea

Linea is the home network for the world. One where users are in control, empowered to set the terms for their digital and financial lives. Our leading ZK technology makes Ethereum effortless, unlocking web2-like speed, cost, and scale. We offer rich builder support, including Metamask Developer integrations, to help builders create more powerful, stickier dapps. Spearheaded by Ethereum ecosystem leaders, and together with the Linea community—we drive significant advancements across onchain experience for everyone.

We are the zkEVM Layer-2 blockchain powered by Consensys, built to scale Ethereum while preserving its security and decentralization. Launched in July 2023, Linea rapidly established itself with over $370M in Total Value Locked (TVL) across 400+ apps and 250M transactions processed, making it the largest zkEVM blockchain by total value secured (excluding associated tokens). Our mission is to empower everyone to live onchain. 

The Role

The ideal candidate has experience working on product-led growth opportunities ideally at the intersection of infrastructure technology, developer tooling, and blockchain technology. You must have a passion for the crypto space, market analysis and positioning, and running go-to-market strategy and campaigns for technical audiences such as engineers and product managers. 

Responsibilities

1. Product Positioning & Messaging: Build a deep understanding of our technical personas in order to effectively onboard, excite, and show value to them within the realm of decentralized networks. Craft compelling, technically accurate narratives for our rollup technology, developer tooling, and ecosystem features.
2. Go-to-Market Leadership: Develop and execute GTM strategies for new product releases, protocol upgrades, and developer-facing tools.
3. Content Creation: Partner with Product Management and Engineering to understand product roadmap and upcoming releases to drive and implement release marketing efforts across users, partners and internal teams. Produce high-impact marketing collateral such as product one-pagers, webpages, solution briefs, technical blog posts, videos, and slide decks. 
4. Competitive Intelligence: Analyze the Layer 2 and broader Ethereum ecosystem to inform positioning, pricing, and messaging.
5. Developer Engagement: Collaborate with DevRel and ecosystem teams to communicate product value to developers through docs, workshops, and community events.
6. Sales & BD Enablement: Equip internal teams and partners with the resources and training needed to articulate our value proposition.

Requirements

1. 6+ years of experience in product marketing, technical marketing, or solutions engineering—ideally in crypto, cloud, or infrastructure products—with a deep understanding of the motivations of technical audiences
2. A proven track record of your ability to understand technical personas and build adoption and engagement of new and existing product lines
3. Strong grasp of Ethereum fundamentals, L2 scaling solutions (Optimistic and/or ZK rollups), and developer tooling.
4. Experience crafting compelling positioning, messaging and thought leadership content
5. Ability to simplify complex technical concepts into clear, engaging messages.
6. Proven success launching and growing technical products or protocols.
7. Outstanding organizational skills to define and manage multiple projects with tight deadlines effectively within a fast-paced environment.
8. Excellent written and verbal communication skills.
9. Experience working cross-functionally in fast-paced, remote environments.

Bonus Points

1. Active contributor or participant in Ethereum or other Web3 ecosystems.
2. Prior experience working at a Layer 1 or Layer 2 protocol, crypto wallet, or DeFi project.
3. Familiarity with tools like Dune, Etherscan, Hardhat, Foundry, or other developer stacks.
4. Technical writing or open-source contributions.

Don't meet all the requirements? Don't sweat it. We’re passionate about building a diverse team of humans and as such, if you think you've got what it takes for our chaotic-but-fun, remote-friendly, start-up environment—apply anyway, detailing your relevant transferable skills in your cover letter. While we have a pretty good idea of what we need, we're ready for you to challenge our thinking on who needs to be in this role.

The salary range for US-based candidates only will be determined throughout the interview process depending on experience and skills.

US pay range (not including bonus, equity or other benefits)

$102,000—$144,000 USD

Skills

• Communications Skills
• Leadership
• Marketing
• Team Collaboration