Summary

Cash App is looking for a Product Marketing Manager – Credit & Commerce to lead strategy and execution for our credit and liquidity offerings. This includes Cash App Afterpay, Cash App Borrow, and future lending and shopping products designed to help our users manage short-term financial flexibility.

You'll own how we position, launch, and grow these products—working closely with Product, Brand, Creative, and Analytics to reach new users, deepen engagement, and ensure our features deliver meaningful value. If you're a customer-obsessed product marketer with experience in credit, lending, or shopping products, this is an opportunity to shape one of the most important growth areas at Cash App.

As a core member of the Cash App Product Marketing team, you'll do more than just support launches. You'll influence product strategy, define positioning, and craft go-to-market plans that drive measurable impact.

You Will

1. Strategy & Positioning
2. Partner with Product to align understanding of product roadmaps and develop marketing roadmaps
3. Develop product positioning and messaging for credit and commerce offerings
4. Develop quarterly and annual plans and set strategic OKRs aligned with marketing and Cash App goals
5. Build strategies to more effectively drive shopping behaviors across Cash App Afterpay
6. Gain buy-in from Product, Customer Insights, and Brand Strategy teams on positioningCampaign Strategy & Execution
7. Campaign Strategy & Execution
8. Drive growth of key Credit and Commerce products among a highly segmented audience with distinct needs
9. Develop continuing strategies to manage brand convergence of Cash App and Afterpay, leveraging data and user insights to inform recommendations
10. Manage campaign development and creative output with Cash App Creative team
11. Lead campaign recaps and effectiveness measurement
12. Partner with Brand Strategy on creative brief development
13. Cross-Functional Leadership
14. Present go-to-market strategies and results to senior leadership
15. Influence decision-making across product and business teams, including product construct
16. Collaborate with Customer Insights, Data Science, and Finance to define success metrics
17. Insights & Measurement
18. Monitor and optimize performance of credit and commerce products across channels
19. Lead comprehensive campaign recaps highlighting performance and learnings
20. Use insights to inform future product positioning and marketing strategies
21. Identify opportunities to optimize user adoption and engagement of credit offerings

You Have

1. 8-10+ years in consumer product marketing, with focus on credit and commerce
2. Deep understanding of credit products, including: APR and lending pricing structures, Credit marketing and impact of user eligibility, Affiliate networks and commerce platforms
3. Experience shaping responsible lending strategies
4. Demonstrated ability to understand and advocate for user financial needs
5. Experience using data to identify credit product opportunities
6. Deep knowledge of credit industry trends and regulatory landscape
7. Strong understanding of user financial behavior and decision-making
8. Proven ability to measure and optimize credit product adoption
9. Excellence in communicating complex financial products simply
10. Experience presenting to and influencing senior leadership

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Zone A:

$180,000—$270,000 USD

Zone B:

$167,400—$251,200 USD

Zone C:

$158,400—$237,600 USD

Zone D:

$149,400—$224,200 USD

Skills

• Communications Skills
• Leadership
• Marketing
• Strategic Thinking
• Team Collaboration