Summary

About Data Team 

The Data team sits within the Office of the COO and partners with every part of Consensys. For MetaMask, we provide the insights, experimentation frameworks, and metrics that enable teams to deeply understand users, evaluate features, and scale efficiently. Our purpose is to make data trustworthy, actionable, and central to product and business decision-making.

We are seeking a Marketing Analytics Manager to join our Data & Analytics team within the Office of the COO at Consensys. Your mandate will be to improve the decision velocity of the entire Marketing org with actionable, data-driven insights and recommendations. You will partner with Product, Marketing and the Data Platform team to find novel ways of measuring marketing performance without compromising on our web3 values and commitment to privacy. Your work will inform our go-to-market strategies and help to attract the next billion users to web3.

What you’ll do:

1. Partner with Marketing leadership to define and measure success on high impact growth initiatives for both MetaMask and Linea
2. Coach, mentor and manage 1-2 direct reports ensuring they are set up for success in their respective roles
3. Prepare both recurring and ad hoc reports and presentations for senior leadership, including the Chief Marketing Officer, and leverage your data visualization and storytelling skills to influence decision making.
4. Work across our Marketing stack - including but not limited Google Analytics, Brandwatch, Segment, Mixpanel, dbt, Cube, Preset and HubSpot - to make sure stakeholders have access to the information and feedback they need to optimize owned, earned, and paid media campaigns
5. Accelerate execution against our attribution and marketing performance measurement roadmap and foster data-driven decision making culture throughout the Marketing org
6. Proactively identify opportunities to improve the return on marketing investments, providing actionable recommendations to key decision makers and following up to measure the impact of your recommendations.
7. Design and implement process and tooling improvement, taking advantage of the latest in LLMs and agentic frameworks, to improve collaboration in a virtual environment and increase team productivity

Would be great if you brought this to the role

1. Intrinsically motivated, intellectually curious, and aligned with the Consensys mission and values.
2. Demonstrable interest in Web3 and previous exposure to on-chain data
3. Mastery of both SQL and Python; prior experience working in dbt
4. Conversant in attribution, customer segmentation, marketing mix modeling, A/B testing and other core concepts from marketing analytics and site analytics
5. Compelling storyteller and effective communicator, both written and verbal.
6. Adept at using data visualizations to convey a density of information with a paucity of means.
7. Proven success working on cross-functional teams and managing concurrent projects with multiple stakeholders.
8. Comfortable navigating both complexity and ambiguity, working autonomously to maximize your impact.
9. A player coach who leads by example and doesn’t hesitate to contribute directly to supporting stakeholders

The salary range for US-based candidates only will be determined throughout the interview process depending on experience and skills.

US pay range (not including bonus, equity or other benefits)

$105,000—$187,000 USD

Skills

• Communications Skills
• Marketing
• Team Collaboration