Summary

What you'll do

1. Own the sales pipeline end-to-end – from sourcing and outbound to proposal, close, and campaign kickoff. No hand-offs; you carry deals from first conversation to live campaign.
2. Build relationships across the ecosystem – L1s/L2s, DeFi protocols, wallets, NFT projects, and emerging onchain apps. You know (or will quickly learn) who the decision-makers are at the teams that matter.
3. Structure incentive campaigns with clients – work with teams to design campaigns that fit their goals (user acquisition, TVL growth, feature adoption, governance participation). You understand what makes a good incentive program vs. a wasteful one.
4. Develop repeatable sales motions – identify what types of teams convert, what messaging lands, what deal structures work. Turn pattern recognition into playbooks.
5. Partner with product and marketing – feed client needs and market signals back into roadmap. Surface what teams are asking for that we don't do yet. Coordinate with marketing on ecosystem launches and co-marketing.
6. Manage ongoing client relationships – renewals, expansions, campaign performance reviews. You're the primary point of contact for live partners.
7. Represent Boost in the ecosystem – conferences, Twitter/X, Farcaster, group chats, governance forums. You're visible and known in the circles where deals start.

What success looks like in your first 3 months

1. A healthy pipeline of qualified prospects with a clear, repeatable process for moving them from intro to live campaign.
2. 10+ new client relationships closed and launched, with measurable campaign outcomes you can point to.
3. A working understanding of which segments (by chain, category, stage) convert best, and a focused outbound strategy around them.
4. Strong feedback loop between BD and product – you're surfacing real client needs that shape what we build next.

You might be a fit if

1. You've sold to or partnered with crypto protocols before – you know how deals get done in this space (intros, group chats, conference hallways, governance proposals).
2. You understand onchain incentive mechanics – quest platforms, points programs, liquidity mining, airdrops, grant programs. You have opinions on what works and what's a waste of money.
3. You're a self-starter who can build a pipeline from scratch, not someone who needs a BDR handing them leads.
4. You're comfortable talking product – you can demo Boost, walk through campaign mechanics, and tailor proposals to what a specific team actually needs.
5. You're organized enough to manage 20+ conversations at different stages without dropping threads.
6. You've worked at a crypto startup before and understand the pace, ambiguity, and relationship-driven nature of the space.
7. You have a real network in crypto – not just followers, but people who take your calls.

Nice to have

1. Experience at an L1/L2 ecosystem team, DeFi protocol, or other app protocol BD function.
2. Familiarity with onchain data and metrics (Dune, Flipside, block explorers) – you can speak to campaign ROI in concrete terms.
3. Prior experience with Boost, RabbitHole, Galxe, Layer3, or similar incentive/quest platforms – either as a user or running campaigns.
4. Governance participation or grant program experience (writing proposals, managing budgets, navigating DAO politics).

Skills

• Analytical Thinking
• Business Development
• Leadership