What Skills Graphic Designers Need to Excel

What Skills Graphic Designers Need to Excel in Crypto Industry

Graphic designers play a vital role in a company’s marketing efforts. An important part of the marketing team, graphic designers are entrusted with communicating a brand’s message effectively while maintaining the brand image. The demand for graphic designers in the crypto industry is increasing by the day as more companies start to recognize the need for graphic designers in their day-to-day marketing activities. 

These skilled individuals boost the marketing efforts and help crypto businesses to reach a wider audience. The crypto industry is thriving at the moment and this is the right time for graphic designers to make a transition into the crypto landscape. However, they need to have certain skills if they want to excel in the crypto industry. Here are some technical and soft skills you must have if you are considering making a switch and want to build a lucrative career as a crypto graphic designer. 

But how can a graphic designer transition into the world of crypto and Web3? Let’s find out!

Graphic Designing in the World of Crypto and Web3

Graphic design plays a major role in the management and popularity of any brand or organization, including crypto and Web3. Already, several exceptional graphic designers are excelling in the crypto field.

They have mastered a few skills, helping them grow professionally as the crypto field progresses. The good news is we are about to tell you about all these skills in this article and how you can develop them.

Graphic designers in the crypto industry mainly create eye-catching visuals that encapsulate the company’s mission and message for its audience. The right skill set can get you an excellent position in this advancing field, from creating user interfaces to logos and making DApps to digital wallets.

Before we get into further details, let’s clear out a few things.

What is Crypto, and How Does it Work?

Crypto is short for cryptocurrency; all companies and related dealings make up the crypto industry. Cryptocurrency is a digital, virtual currency invented in 2009. It uses cryptography for secure, transparent transactions that are recorded into a system of nodes.

The main reason why crypto is becoming increasingly popular is because it is highly reliable and makes up a network that is almost impossible to hack into. Each node is notified when a transaction is made and only goes through if it is verified.

Apart from the cryptocurrency owner or authorized personnel, no party can make any changes to the system, including the government. Cryptocurrencies do not have a central regulation or issuing authority but run on an encrypted decentralized system that records each transaction on a public ledger and issues new units after thorough verification.

Another reason why the cryptocurrency is getting faster day by day is because the system runs multiple checks within a short period. It allows members to send and receive payments from anyone at any time without relying on banks for transactions.

Cryptocurrencies are stored in digital wallets. When you transfer or receive payments, no change occurs to your actual bank accounts unless you are buying the crypto coins.

However, it also carries a considerable risk as the cryptocurrency does not always have the same market value. Running on a public ledger called Blockchain, cryptocurrency is subject to variation, increasing and decreasing perpetually.

Check out: The Impact of AI on Web3 Graphic Design Job Market

What Skills Graphic Designers Need to Excel in the Crypto Industry

To excel in the crypto industry as a graphic designer, fully understanding the crypto field and its terminologies is essential. You should also be proficient in certain software programs, like Adobe Illustrator and Photoshop. Moreover, extensive experience in animation and graphic motions and comprehension of responsive design principles along with HTML/CSS are beneficial.

You will need the following skills to work in the crypto industry as a graphic designer:

Design Principles

A graphic designer, regardless of their field, should have a good understanding of design principles. They are expected to strategically utilize various elements to compose their intended message.

Graphic designers should also showcase their knowledge about bringing together numerous colors, spaces, shapes, lines, and textures. They must know about the most common typography and scales to make their art. All in all, a good graphic designer should create a well-structured, appealing design that effectively conveys the brand’s or company’s message.


Graphic designers are often given the responsibility of making or upgrading branding strategies for their clients or employers. Regardless of who and what they work for, a graphic designer needs to vividly understand what sets that brand apart.

The understanding is followed by brainstorming, which involves the formation of different colors, logos, illustrations, typography, graphic elements, and photography that results in a masterpiece. The work should be appropriate to the target audience and speak to them on a deeper level, initiating the call to action.


Ideation forms the basis of all great things, including the crypto industry. One of the main key players who bring a mere idea to life is a graphic designer. This involves an innovative generative process, clear communication, progressive development, thorough evaluation, and accurate application.

Graphic designers use plenty of technical skills for ideation. Two of these are thumbnails and mood boards. The former is a rough sketch that depicts an approximate layout of a plan, such as a campaign, headlines, or design. Similarly, mood boards are visual collections that help form a quick concept with a particular tone or direction. Both techniques can be edited multiple times and help create the final product faster.


One of the most important skills you should have excellent control over as a graphic designer and crypto-enthusiast is typography. The right typography can help develop the right emotion, mood, or tone. On the other hand, a wrong typography choice can cause the audience to ignore a campaign without a second glance.

An efficient graphic designer must know what font to select for what project. Moreover, they must excel at tracking, kerning, and typesetting the overall project.

UI and UX Design

User Interface (UI) and User Experience (UX) can help these creative professionals improve the quality of their work while also maintaining competitiveness. By considering UI and UX, graphic designers can create both functional and eye-catching designs that best suit the crypto industry. By fully understanding UI and UX, they can communicate and collaborate better with their team.


One of the most technically advanced industries is crypto. Graphic designers must know how to combine technology and creativity to create that perfect balance leading to the desired end result.

Mastering the common graphic designing technological apps is necessary to excel in this field. The more you know, the better it is for your professional growth. Some technology apps that graphic designers should be aware of are the following:

  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe After Effects
  • Sketch

Graphic designers working in the web industry can also try to learn coding and programming languages, such as CSS and HTML. Knowing about content system management tools like WordPress is an added benefit.

Soft Skills Ideal for a Graphic Designer in Crypto

Take a look at these soft skills you should possess as a graphic designer working in the crypto industry:

  • Creative thinking and application
  • Effective and clear communication
  • Innovative and practical strategies
  • Problem solving and critical thinking
  • Efficient time management

Finding Web3 jobs in the competitive web3 space can be stress-free with cryptojobs.com, as top Web3 and crypto companies trust the platform for hiring the best talent. Start your job search today and find a position that matches your skillset.