Summary

About The Role

Are you a creative thinker who loves expressing yourself through words? Are you tuned in to pop culture and able to connect with tech savvy young Indians? Are you a go-getter who isnt afraid to shake things up if it helps get the message across better?

Then this might be the job for you. As a Copywriter with CoinSwitch, youll be our voice to an audience of more than 15 million customers and limitless potential users. You will play an important role in our efforts to develop, execute, and deliver content on all things Crypto in a lucid, witty, and engaging way.

What You Will Do

• Conceptualize, create , and deliver content across multiple social media channels.
• Communicate with internal stakeholders to understand brand communications and the best way to deliver them on various platforms.
• Come up with ideas that can help achieve team and company goals
• Take ownership of projects which have been assigned to you
• Become a part of the brand voice and own company tonality across key communications
• Conduct data-driven research on insights from social performance to create more impactful content.

What You Should Have

• 5-6 years of proven experience in social media copy and content writing across - Instagram, Twitter, Youtube, Facebook and LinkedIn (not necessarily in crypto, but would be a plus)
• Excellent command over the English language, ability to create engaging and eye-catching copy, adapting it for the various above mentioned social media platforms.
• Good command of Hindi language that translates to creating engaging copy in Hindi/ Hinglish.
• Ability to write short, engaging scripts for influencers and brand reels.
• Willing to research everything under the sun to support better content creation and justify your approach.
• Excellent communication skills and a willingness to prioritize team goals
• Basic knowledge of Crypto and the traditional finance markets (stocks, mutual funds, personal finance, etc) and the willingness to learn about crypto in detail.

Life at CoinSwitch

We take great pride in what we do, and are committed to our mission. And we have a lot of fun while at it!

Heres how we do things at CoinSwitch:

Customer-first: Thats the North Star. Everything we do is to make our users investment experience better and simplified.

Ownership: We dont sport lab coats, but we experimenta lot. And we take ownership. We even have a catchphrase for this: Think big, fail fast, and build better.

Data-driven: The source of truth. Simple as that.

Fun: PS5, anyone? Or do you prefer Foosball? Or perhaps Carrom? And yes, our HR team has a whole list of activities: Disco nights, off-sites, gift boxes, and more!

Speaking of lists, the perks and benefits are so extensive, this space isnt enough. Here are a few:

Parenthood: Up to 8 months of Maternity leave and 1 month of Paternity leave

Gender Reassignment Surgery: Be the best version of you! Well support you and reimburse your medical bill.

Skills

• Communications Skills
• Content
• Content Strategy
• Writing