Profile Details Beta
Summary
I build communities that bridge Web2 to Web3 by applying timeless marketing fundamentals: understanding psychology, building trust, and creating clear entry points. Whether I’m explaining blockchain or launching a dining platform, my goal is always to simplify the complicated. I specialise in turning niche, technical concepts into relatable, inclusive experiences that drive adoption.Currently, I lead Web3 For Noobs, translating blockchain and digital identity into human-first pathways for adoption. I apply community-led frameworks proven across diverse sectors, grounded in Community-Led Growth and executed across three core verticals:
- Web3 Adoption: Reducing onboarding friction through accessible education and clear utility for the next wave of decentralised users.
- Web2 Scaling: Grew a 25K+ community and consulted for 60+ restaurants. Previously launched Easy Eat, onboarding 500+ restaurant partners through UX-driven growth and partnership strategies.
- Brand Authority: Secured features in top media coverages, including SCMP, CNA, TVB Pearl, CGTN, The Straits Times, and RTHK. Shared insights as a thought leader at TEDx and Vegetarian Food Asia Expo 2025.
Experiences
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Professional Skills
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Current Salary
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In Crypto Since
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Preferred Job Type
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Social Media
