Summary

Responsibilities

1. Define and own the growth strategy for Thailand, aligned with country and group-level goals.
2. Drive customer acquisition, activation, retention, and revenue growth through data-driven campaigns and product-led growth initiatives.
3. Build and manage a team covering performance marketing, partnerships, lifecycle marketing, influencers, and brand.
4. Oversee and optimize digital channels (Google, Facebook, TikTok, Twitter/X, Line), SEO, and affiliate programs.
5. Work closely with Product, Operations, and Compliance teams to improve conversion, onboarding funnels, and payment flows.
6. Develop and execute localized growth experiments, including referral programs, viral loops, and gamified engagement tactics.
7. Manage growth budgets and ensure strong ROI and cost-efficiency across campaigns.
8. Monitor competitor activity and market trends to identify new growth opportunities.
9. Prepare weekly/monthly reporting for key growth metrics and share learnings across the organization.

Requirements

1. 5–10 years of experience in growth, performance marketing, product marketing, or a similar function—preferably in fintech, crypto, e-commerce, or mobile apps.
2. Proven track record of scaling user acquisition and driving user engagement through full-funnel marketing.
3. Deep understanding of Thailand’s digital ecosystem, consumer behavior, and regulatory environment.
4. Strong analytical and experimental mindset; proficient with analytics tools (GA4, Mixpanel, Amplitude, etc.).
5. Experience leading teams and working cross-functionally with product, data, engineering, and design.
6. Fluent in Thai and English, with excellent communication and storytelling skills.
7. Comfortable working in a fast-paced, high-ownership startup culture.
8. Chinese is a must.

Skills

• Communications Skills
• Growth Strategy
• Leadership
• Marketing
• Performance Marketing
• Team Collaboration